Resume

Ava Davis

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Education

BA in Comparative Literature from the University of Georgia

2 years at Grady School of Journalism.

Skills

  • Creation of marketing and communications documents (press releases, pamphlets, brochures, digital newsletters)

    • With over 10 years in the printing industry, also can format for printing and can communicate with printer services.

  • Adobe Creative Suite ( Lightroom, Photoshop, Illustrator, Premiere Pro, Spark)

  • Event planning (running a short film, planning a fundraiser)

  • Photography (both capturing and editing)

  • Videography / Cinematography & editing

  • Video management via Vimeo, Youtube, & Facebook

  • Website management (Squarespace, Wix)

  • Brand messaging & awareness

  • Social media (Instagram, Facebook, Twitter, Youtube, TikTok)

  • Ad buying via FB/IG/Google and Blipbillboards

    • Interpreting metrics for attaining goals

Summary

I truly enjoy marketing. 10+ years of independent marketing experience and 10+ years as manager of a small company, including

  • Attended Grady School of Journalism from 2004 -2006, where I :

    • Learned how to write a press release

    • Basics of marketing and design

  • Managed marketing for campus literary Magazine

  • Began working for my family blueprinting business, which includes signs and banners

I have experience (2+ years) in creating video ads and using targeted Facebook/Instagram, and Google ads to increase brand awareness and recognition

  • Currently managing marketing for my production company, public persona Duchess of Grant Park, and online video blog.

Crowdfunding and Fundraising Experience

  • Raised $2K for short film, Feast (2018) 30 Day Campaign via

  • Raised $5K for short film, Duchess of Grant Park (2019) 30 day campaign via Seed & Spark

  • Raised $400 for local LGBTQ youth charity via intimate fundraising event. (2 weeks marketing leading up to event)

Experience

I help run my family's print shop, where I work firsthand with customers needing signs and banners. What this has taught me is the importance of messaging - what do you want your audience to take away from this material, and if they’re only looking for ten seconds, what info will they take away? The same can be said of signs, billboards, and advertising spots online and elsewhere.

For the past two years I have run marketing for my short film, my production company, my public persona, and my online video blog. I have also consulted as a marketing advisor for Critical Crop Top Media, and in my producing capacity for their feature film Mr. Pleasure. I led design in creating the campaign to introduce our list of actors and messaging about the staged reading we held in July.

Earlier this year I also single-handedly (out of necessity) led the campaign for the Duchess’ Stonewall Tea Party, an event held at OnStage Atlanta to commemorate the events of Stonewall as well as an evening of entertainment. 100% of the proceeds raised from ticket sales ($400) went to an LGBTQ youth organization. The marketing and advertising campaign included :

  • Mailchimp newsletter before and after the event

  • Creation of online ads for Facebook/Instagram

  • Creation of billboard advertisement using BlibBoard to increase awareness (was successful in that some of our attendees bought tickets from the billboard campaign when followed up with at event)

  • Released press release informing different media outlets of the event and inclusion on social calendars.

In addition to marketing and advertising the event, I also helped coordinate the event, with the help of Cathe Payne and Meghan Zern. I was responsible for securing entertainment (local comedic host along with two musicians and two comedians) and being the face of the event.

And current marketing materials from this year promoting online talk show and screening of short film.